Building Customer Relationships During Crisis: A System For Delivering Value
With all the uncertainty that has come with the COVID-19 outbreak, one priority is clear for businesses: helping our customers weather this storm.
We’re seeing more and more companies put a greater emphasis on retaining and strengthening their relationships with existing customers by delivering value.
Allocating resources to strengthening relationships makes sense, but how do you actually put a scalable system in place to do this? Moreover, how do you implement the measurement and tracking needed to ensure your resources are most effectively allocated?
We’ll cover how to build a playbook and system on this topic. Join Ziv Peled, Chief Customer Officer at AppsFlyer, and Jay Nathan, Founder & Managing Partner at Customer Imperative, to learn their winning processes for building and maintaining customer relationships during crisis.